Gift Card consulting

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At MGC, we offer end-to-end consultancy services to help brands and fintech companies successfully launch or scale their gift card programs. Our approach is structured around four key phases designed to deliver a robust, commercially viable product that aligns with your brand and market potential.

1. Business Studies & Market Analysis
   We begin by assessing your business objectives, product fit, and the market landscape. This includes benchmarking existing programs, identifying growth opportunities, and defining the most relevant use cases—whether it’s for consumer gifting, B2B incentives, or retail distribution.
    
2. Commercial Strategy & Program Design
   Once the opportunity is defined, we build a tailored commercial strategy. This includes designing the gift card proposition (physical, digital, or hybrid), selecting the right partners (issuers, distributors, platforms), setting optimal pricing and commission structures, and forecasting revenue potential.
    
3. Go-to-Market Strategy & Activation
   We support you in building a clear go-to-market plan that includes retailer onboarding, channel mix, marketing support, and operational processes. From packaging and compliance to merchandising and messaging, we ensure your brand shows up with impact and consistency.
    
4. Implementation & Commercial Piloting
   Finally, we manage the launch and piloting of your program. We work closely with distribution partners and your internal teams to monitor performance, optimise rollout, and prepare for scale. Through regular reporting and strategic adjustments, we help turn your gift card offer into a sustainable revenue driver.